Leadership

Ricardo Ramírez

Founder and Principal

Ricardo Ramírez founded Forward Shift Strategies after 15 years of experience with advocacy, political, and social justice communications work. Before launching Forward Shift Strategies, Ricardo served as democracy program director for ReThink Media, a data-driven nonprofit organization focused on building the communications capacity of social justice organizations across the country. He was also a senior member of the communications team at Advancement Project’s national office, where he worked with organizations at the forefront of grassroots racial justice and civil rights fights, including efforts to expand the right to vote and defend immigrant and refugee rights. During his tenure with AP, he helped power communications strategies that resulted in thousands of people with past felony convictions regaining the right to vote.

Originally from Puerto Rico, Ricardo got his start through years of work in political press offices, including the U.S. Senate and the Democratic National Committee, where he served as a regional press secretary as well as Latino communications director. He was an integral part of President Barack Obama’s successful 2012 campaign in Florida, where he led communications for much of the I-4 corridor. Ricardo is passionate about racial justice, winning narratives, and a successful communications plan.